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Project for a rock band/artist out of Edmonton. JFR Project was a top 40 artist that needed that extra push to get his name out there. I approached him with some advice for a rebrand.
We tried several different options and came up with an edgy look for him that is more organic and real than the previous branding he had. We decided to go in the direction of branding him as JFR instead of Jfr Project to give him a more solo artist appeal to open the room for acoustic projects and the like.
We needed more content. I approached JF for a lyric video idea I had. At this point the budget was spent so I scoured the internet for free stock video. I created custom texture and lighting, edits along with kinetic typography to give the video an official look. I was able to pull this off and still make the budget work.
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